Work Fun Balance
I was invited to shoot the stills and animations for the 13th CCPR Creative Annual. The theme, "Work Fun Balance," explored the inherent joy of the creative process.
The client granted us complete creative freedom, allowing me to collaborate closely with the Creative Director throughout the initial concepting stage to fully develop our vision.
Our process began with conceptual drawings, which guided our sourcing and fabrication. Since our ideas centered around plaster hands, I personally cast all the hand props (and one foot) in plaster. To capture the detail, I used alginate for the molds—the same material dentists use for orthodontic impressions.
To maintain the correct scale, several elements were built entirely from scratch—including the bullhorn, pool steps, and an envelope—while other items, such as the glasses, tablet, and laptop, were custom-painted.
On set, everything was rigged using wires and stands, allowing us to perfect the compositions in-camera.
The project resulted in 16 final images and six animations that illustrated the book’s covers and section pages, while also serving as campaign assets for the award show.
Don't forget to check out the animation BTS here or check out the project page.
