To launch the 13th Annual Book we created stop-motion loops.
Using the props from the stills shoot we added movable rigs for them to be animated on set.
Braided wire covered in tape made our elastic band, a hidden rod inside the finger and pen was our pivot point for the rotations.
We partnered with TheYouth&Co and Canja Audio Culture to make the animations. I animated the practical stopmotion animations and co-directed the spots with animation director Janaina Da Veiga.
Check out the project page here.