Vote Baby Vote!

I Co-Created the concept with Design Director Juliano Domingues and animated this CTA

to get people out to Vote in the 2020 US Elections. Paired the animation to Dee-Lite’s catchy “Vote Baby, Vote!” song from the 90’s and voila!

The fabrication had 1 vector design, 3 plexi sets in red, white and blue laser cut and then covered in paper.

We chose plexi as our base to have constant height difference between each "step" and the paper cover gave us a richer texture and small defects and character to each piece.

With the fabrication done, the shoot was as straight forward as it gets. Sets A,B and C shot and replaced on set to make the ripple / explosion effect illusion.

Check the project page here.