Vote Baby Vote!
I co-created the concept with Design Director Juliano Domingues to produce this Call to Action for the 2020 US Elections. To give the piece its upbeat energy, we paired the animation with Deee-Lite’s classic 90s track, “Vote Baby, Vote!”
The fabrication was based on a single vector design, which was then translated into three distinct sets of laser-cut Plexiglass in red, white, and blue. We chose Plexiglass as our base material to ensure a perfectly consistent height for each "step" of the design, then layered each piece with paper to introduce a richer, tactile texture and unique hand-crafted character.
Once fabrication was complete, the production followed a precise, efficient rhythm: we captured and swapped Sets A, B, and C in-camera to create the seamless ripple-and-explosion effect.
Check the project page here.
