Mercedez-Benz Lil-Benz ads

I was commissioned by R/GA and worked closely with the creatives to shoot
“car-photography-style” stills of
Lil-Benz toy cars, for the launch
of brand’s pop-up toy-car store
at the King of Prussia Mall.

Toy cars were shot in studio and composited into classic Mercedes-Benz location images.

The campaign was shortlisted at the
Cannes Lions Advertising Festival.