Increase your chances of Yes!
A pitch concept for an electric shaver was the starting point for this project.
"Hairy letters make summer questions”.
In a time of CGI, we used age old techniques to create and shoot these images. Drawing, sculpting, mold-making casting and hair-punching.
Every letter of the alphabet was fabricated, some with multiples, so we could have all 3 complete phrases on set.
With the lettering built we were free to find the most interesting camera angle to show this.
It was a hands on project that made me push my fabrication, design and art direction skills.
Check out the project page here.
