Increase your chances of Yes!

A pitch concept for an electric shaver was the starting point for this project.

"Hairy letters make summer questions”.

In a time of CGI, we used age old techniques to create and shoot these images. Drawing, sculpting, mold-making casting and hair-punching.

Every letter of the alphabet was fabricated, some with multiples, so we could have all 3 complete phrases on set.

With the lettering built we were free to find the most interesting camera angle to show this.

It was a hands on project that made me push my fabrication, design and art direction skills.

Check out the project page here.

2017-08-17 14.14.02
2017-08-07 17.46.17
2018-03-05 16.10.02