Facebook - I.Org
The Internet is Incomplete.
I collaborated with the creative and production teams at Sid Lee New York to develop, shoot, and animate the “Internet is Incomplete” global campaign for Facebook’s Internet.org. The campaign’s core concept utilized real objects, cut precisely in half, to symbolize the internet’s unexplored potential.
To bring this vision to life, we commissioned master builder Makoto Aoki and his team to fabricate and bisect our objects using a range of specialized processes, from water-jet cutting to industrial band saws. While our prop stylist managed the global sourcing,
I worked closely with Makoto on both the creative and technical oversight of the builds.
To meet a demanding production schedule for both stills and animations, we operated two sets simultaneously. Every prop was rigged with motion in mind; once the still photography was captured, the sets were handed off to the animation team—fully lit and ready for production.
This parallel workflow allowed both teams to work side-by-side, maximizing efficiency without compromising the creative quality of the final assets. Post-production was expertly handled by Ars Thanea and their team in Warsaw.
Check the project page here.
