Facebook I.Org
The Internet is Incomplete.
I worked with the creatives and producers from SidLee New York to develop, shoot and animate the “Internet is Incomplete” global campaign for Facebook’s I.org.
The campaign concept was “real objects cut-in-half to show the Internet’s un-explored potential”
Our production hired master builder Makoto Aoki and his team to fabricate and cut our objects using a variety of processes from water-jet to band-saw. Our prop stylist handled all the sourcing and I worked closely with Makoto on the creative and technical oversight.
To fit the production of stills and animations in a tight schedule we had 2 sets running at the same time. Props were rigged with animation in mind and the still sets were handed off to the motion team lit and ready to go.
This made it possible for 2 teams to work side by side, maximizing the production efficiency while giving everyone involved time to create these amazing images post production was handled beautifully by Ars-Thanea and their Warsaw team.
Check the project page here.
