Amazon Prime
Isometric Library
I was commissioned by Amazon Prime Creative to help develop a modular isometric image toolkit that revolved around the Prime Box and all the products it can carry.
Our technical goal was to have images that worked well in every scale from icons to large print ads. Lighting was designed with that in mind, and gave it the flexibility a modular image system requires.
Isometric images have no distortion and every lens will always give you some of it, it’s just the way physics work.
We tackled this technical challenge in studio with the use of a specialized lens system and perfected in post by making every image fit perfectly into our grid.
“Respect the grid” was out shoot motto for a whole week in LA!
We shot the 80+ objets facing right and left on our grid lines and went off to post-production.
We created a file system so object colors could be easily changed, making the combination possibilities endless, and a file system that was easy to maneuver and self-explanatory.
Our final delivery had over 100 assets shot in left and right angles, to be used by teams around the world in Amazon Prime’s ever expanding markets.
You can still see soome of these images on your Amazon Prime App.
One of my favorite compositions of this series is the "Q-Bert" illusion we get when laying the boxes side-by-side.
Check the project out here.
