Mercedez-Benz Lil-Benz ads
I was commissioned by R/GA to create a series of automotive-style stills featuring Lil-Benz toy cars. The imagery was developed for the launch of the brand’s dedicated pop-up store at the King of Prussia Mall.
To achieve a realistic, high-end look, the toy cars were shot in-studio with precise lighting to match the scale and reflections of full-sized vehicles. These studio assets were then expertly composited into classic Mercedes-Benz location photography, creating a seamless blend between the miniature products and real-world environments.
The campaign's impact was recognized by the industry, earning a shortlist at the Cannes Lions International Festival of Creativity.
You can check the project here
